Top Instagram Tools Every Marketer Should Use For the Business

In the last five years no other social media platform has grown as fast as Instagram. Not Twitter, not Facebook. Instagram has become one of the most powerful social media platforms with over 800 million monthly active users.

Thanks to its growing popularity, you can find many available Instagram tools to improve your marketing strategy on Instagram. Here are 10 Top Instagram Tools every marketer should use for the business.

Top Instagram Tools

If social media is part of your marketing strategy, chances are you’re already using Instagram. And we know using Instagram is so much more than just a photo-posting application. Instagram is an awesome place to share visual content and connect with your audience. From Creative Instagram story to Instagram TV, the social network offers several unique ways to build strong relationships with fans.

That’s why we want to share the best Instagram tools to help you create better content.

Best Tools for Businesses and Startups

We’ve listed our favorite Instagram tools to make a choice easier for you. Assess your current approach, analyze your audience and create engaging posts with the help of these tools. Also, make sure to use them properly to achieve optimal results.

1. Instasize Photo Editor

A cohesive and engaging Instagram feed can make or break your brand’s social performance. The best tool we’ve found to help elevate your feed is the Instasize photo and video editor. Available on iOS and Android, this app is a must-have for any social media marketer as it allows you to get into the nitty-gritty of photo editing: manipulating exposure and brightness, tint and warmth, shadows and highlights, contrast, sharpness and saturation.

Not everyone has the time for that, so Instasize offers over 130 professional-grade, photographer-inspired filters for you to choose from. You’re bound to find a filter that fits your brand and improves the look and feel of your feed.

2 . Top Instagram tools: VSCO

VSCO is a constant staple on the App Store’s “Top 100 Free Apps” list, and for good reason.

Though one of VSCO’s primary features is its own photo-sharing social network, most users keep this app close to hand because of its wide variety of high-quality filters and photo editing capabilities, which feature enough tools to keep all but the pickiest Instagrammers satisfied.

VSCO for best editting

3. Instagram Feed WD

Instagram Feed WD is easy to use plugin! It allows you to bring user and hashtag-based Instagram feeds to your website with only a few clicks. You can display composite feeds of hashtags and users with custom styling and image metadata. Use beautiful layouts, such as Masonry, Thumbnail, Blog style and Browser. You can use plugin’s conditional fields functionality, to display filtered feeds. You can base that on the specific username, hashtag, mention, description, or Instagram media link.

Other of Instagram tools include:

  • Sorting by options
  • Advanced lightbox with15 transition effects
  • Mixed and multiple feeds
  • Fully Customizable Themes
  • Social sharing buttons
  • Instagram Comments display in Lightbox
  • Instagram Feed WD Widget
  • The plugin is SEO-friendly and fully customizable.

4. Tools of Instagram: Canva

Canva is one of the most useful tools you can have if you like -or dislike- graphic design, because it’s super-easy to use. Founded in 2012, Canva is a free tool targeted at both beginners and professionals.

With its simplicity, it has an easy interface and access over a million photographs, fonts, graphics and more design elements.

To help its users, Canva has its own page Design School on the website to use the features of the tool more effectively and create custom projects.

Tools of Instagram: Canva

Also Read:

15 Must-Have TikTok Tools to Boost Your Marketing


5. Top Instagram Tools: Font Candy

A picture is worth a thousand words – there’s no doubt about that. But once in a while, you might find yourself needing a couple more. Font Candy is our typography app of choice, and is perfect for adding clean, stylized text to the photos you upload to Instagram. This week, the newest version of Font Candy was released, featuring tools that will be very useful for marketers (more on that later).

The app features a multitude of fonts and styles in addition to a large suite of editing tools. So you have full control over the text you add to your photo. It also has spot-editing tools, in case you’d like to hide text behind a certain part of your image. In my testing, I found Font Candy to be the typography app with the most options and the best features.

Instagram Font Candy

6. Great tools: Crowdfire

Originally a “who unfollowed me on Twitter” app, Crowdfire has grown into a tool that allows you to analyze people you follow, people who follow (or more importantly, don’t follow) you, and people you should follow.

Though this seems relatively simple, it’s a great tool for businesses. Chances are, most of the accounts you’ve followed are users within your industry or target market that you’re hoping will follow you back. By seeing and unfollowing the users that don’t follow you back, you can clean up your Instagram feed, trim down your “followed” count, and subsequently increase that ever-important follower: following ratio.

7. Combin and Best tools to try

Combin is an Instagram growth tool aimed at organic audience attraction. Powerful search ability lets you find accounts and posts from your target audience on Instagram by

  • hashtag
  • location
  • hashtag AND location, and
  • among followers and
  • commenters of your competitors.

Also Read:

What are the Best Photo Editing Apps for iPhone and Android in 2021 ?



8. Later as an Instagram tool

Though there’s a wide variety of scheduling applications available for pre-planning Instagram posts, our top pick is Later.

Later makes it easy to stay on top of your Instagram schedule. The app, which syncs across your computer and all of your mobile devices, features a visual content calendar within which you’re able to schedule your posts. This calendar allows you to upload images from your computer, Google Drive, or Dropbox, and write a caption to be posted with the image. Due to the aforementioned limitations, Later won’t actually post the image when it reaches the scheduled time.

9. Repost on Instagram

Repost is a book you can judge by its cover, because it does exactly what it says. The free app makes it hassle-free to repost Instagram photos from other users. It instantly copies the photo you’d like to repost and places a small text box with the handle of the user you’re reposting. It also automatically copies the photo’s caption onto your device’s clipboard if you choose to feature it when posting.

10. Linktree

Linktree is a free tool for optimizing your Instagram traffic, whether you’re a blogger, an artist or run a content platform. In Instagram you have one link in bio to house all the content you’re driving followers to. Manage how that link works with this free Instagram tool.

Linktree is a free tool for optimizing your Instagram traffic

Also Read:

How to create great content for Instagram in the shortest time possible




With the right Instagram tools and proper use, Instagram has the potential of becoming one of the most powerful business platforms. It offers a wide variety of different tools, and you shouldn’t hesitate to use them.

Find the ones that meet your needs, and start improving your social media business strategy.


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