12 Unique Instagram Reels Ideas to get started on this new video channel

Need some Instagram Reels ideas to get started on this new video channel? Don’t worry: Dancing is not required.

Instagram Reels Ideas to get started

Audience is spending more than an hour everyday on various social media platforms. Only the thing is that, they should find your content trustworthy, useful and on time.

On the other hand, brainstorming content ideas can be tough, especially if it feels like you’ve hit a creative block. To spark some inspiration, we’re sharing 12 Instagram Reels ideas you can use right now!

1. Instagram Reels Ideas: Create a how-to video

How-to videos are the tried-and-true method of generating engaging content. And Instagram Reels are a perfect place to implement them.

Not only is it informative, it’s also oddly satisfying in a way that draws in tons of viewers.

If you want to use Reels For Business, think about how your brand can create an educational how-to for your audience as well.

2. Reels Ideas: Show A Before and After

Sharing before and after videos are a great way to increase your engagement. Not only are they intriguing, but they can also be satisfying to watch — the recipe for a perfect Reel.

You can do before and after Reels with home renovations, recipes, hair, illustrations, and more!

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How to Get Verified badge on Instagram ?

3. Perfect Ideas for reels: Go behind the scenes

This is a close cousin of the how-to Reel. One great way to engage your audience is by showing them what goes on in your business behind the scenes.

If You use these ideas for your brand, they both humanizes it while giving your audience an interesting look at how you create a product or provide a service.

4. Reels Ideas for Instagram: Show an animal doing literally anything

It’s no secret the Internet loves cats and dogs. After all, what’s not to love?

A perfect way to capitalize on this is by showcasing a cat or dog doing literally anything. Seriously, they don’t have to do a lot, and people will eat. It. Up.

Have an office dog who always begs for food when you eat lunch? That’s a reel. Have a cat that always jumps on your back while you’re filming yoga tutorials? That’s a reel.

Tip: Involve an adorable baby somehow and you have the ingredients for a fantastic Instagram Reel.

This is a perfect opportunity to show off your office pets too! And don’t they deserve a little bit of love from the Internet?

Reels Ideas for Instagram: Show an animal doing literally anything

5. Offer Tips and Tricks in your Reels

If you’re all out of ideas, tips and tricks are a great place to start. No matter your industry, you hold valuable information that can help your audience!

Whether it’s sharing styling and outfit tips, or photo editing hacks, the creative options are endless.

Your tips and tricks don’t have to be elaborate either. Try sharing one quick tip and ask your audience to comment on what tips they’d like to see next.

TIP:  Utilize text to create captions on Instagram Reels. Not only do people watch videos without sound, but they also help to create a more inclusive and accessible account for those who are hearing impaired.

6. Instagram popular Reels: Do a prank

There’s nothing wrong with a harmless prank. In fact, not only is it a good way to have some fun with those around you, but your audience might find it funny as well.

7. Show off your talents in Instagram Reels

Instagram Reels and TikToks are filled with niche accounts where people are able to show off their incredibly unique and specific talents and interests. And you can do the same!

They typically showcase a work in progress. It certainly doesn’t have to be art either. Try good gymnastics skills!

Maybe there’s somebody in your office with a cool talent you could show off. It’s another great way to humanize your brand while providing engaging content along the way.

8. Reels ideas: Hit the slow motion 

Like TikTok, Instagram Reels gives you the option of choosing your video’s speed setting. It ranges from slow (.3x speed) to fast (3x speed).

Oftentimes, though, the most eye-catching videos are the ones that take advantage of the slow-mo feature.

This also offers a lot of opportunities to be creative too.

Of course, this comes with a caveat: Not everything should be slowed down. Only do so when there’s something uniquely cool that can be enhanced when you slow it down.

9. Nice Reels: Hop On a Trend

One way to get your Reel in front of more eyes is by hopping on a trend! Just like on TikTok, trends come and go, so it’s a good idea to be on the lookout.

Scroll through the explore page and see what other people are doing and if you notice a trend, jump on it!

Or, why not create your own? Make a dance, challenge, or hashtag, and ask your followers to join in on the fun. Maybe you can even encourage them to create their own!

TIP: Have fun! Instagram Reels is all about trying new things. And don’t worry about them conflicting with your Instagram feed’s aesthetic — they populate on a different tab on your profile.

Also Read:

Top Instagram Trends in 2021 that you should keep track of

Popular Instagram Reels Ideas

10. Popular Instagram Reels Ideas: Outfit changes

One video trend that is all over The Instagram Reels are outfit changes set to music. Not only is it fun to watch, but it also gives you a chance to show off your amazing style.

Notice how multiple people got involved in this one? Maybe it’s a good way to get your team involved in an Instagram Reel too!

11. Repurpose Evergreen Content to create popular Reels

Evergreen content is content that never goes out of style — meaning you can always repurpose it!

You don’t have to reinvent the wheel on Instagram Reels! Take a look at your arsenal of content: Instagram, your website, YouTube, blog, Pinterest and look for what you can repurpose.

If you have a YouTube video that did really well, think of ways you can condense it to work in a 30-second Instagram Reel. In the caption, tell your followers to head to the link in bio (link the original YouTube video) for more information.

Or, if you have a Pin that continues to get a lot of traffic, create a Reel highlighting that topic.

And, lastly, repurpose your TikTok content on Instagram Reels. The only thing to watch out for is that when you save a video from TikTok, there is a TikTok watermark in the corner.

To avoid the huge watermark, save your TikTok as a live photo. and then go into your camera roll and save the photo as a video. The TikTok watermark will still be there, just a bit smaller.

12. Instagram Reels Ideas: Create a Listicle

Reels don’t always have to specifically be about your brand, products or funny issues. When you’re out of ideas, turn to your interests or location as inspiration.

There are so many ways you can do this. For example, do a roundup of your favorite podcasts, Netflix shows, or 4 photo locations they can’t miss!

On the other hand, you can whip a listicle Reel up in no time by clipping together pictures of food, or podcast episodes, use text, and talk them through with a quick and easy voiceover.


In short, there are a ton of different viral ideas you can do too. Spend some time going through Instagram to find some ideas you can do.

And if they’re all too complicated or you can’t find one you like, just make one up! Who knows? You might be the one to start an entirely new Instagram Reel trend.

Subway Surfers

Shell Shockers

Crazy Roll


Cut the Rope



Tunnel Rush

LOL Beans

slope game

Temple Run

Cat Trap Game

Free Racing

Moto X3M

Clash of Clans

Run 3